— SIGHTSAW STUDIOS
Digital nomads aren’t tourists – they’re long-stay residents who happen to have chosen your country. Attracting them requires a different strategy, different content, and a genuine understanding of how they make decisions.
More economic value per person than a short-stay tourist
People currently living as digital nomads worldwide
Average length of stay per destination – and rising
THE SHIFT
A tourist staying two weeks spends around £700. A digital nomad staying three months spends £4,500 or more – in local housing, cafés, gyms, and businesses that never see typical tourist money.
“A qualifying digital nomad earns three times the average local salary – and spends it entirely in the local economy.”
They don’t arrive in August and leave in September. They come in March. They rent apartments. They join gyms. They eat where locals eat. The question isn’t whether digital nomads are worth attracting. It’s whether your destination is ready to attract them.
— THE ECONOMIC CASE
Short-stay tourists concentrate spending in hotels and tourist zones. Digital nomads distribute it across the real local economy. The impact is deeper, more sustainable, and less dependent on peak season infrastructure.
Lifetime value per person
One nomad staying three months generates the economic equivalent of 5 to 25 short-stay tourists depending on length of stay and lifestyle.
Average monthly spend
Distributed across housing, food, coworking, health, and services – not concentrated in resort zones and tourist restaurants.
Off-season economic activity
Nomads don’t follow school holidays. They come in October and March – exactly when destinations need revenue most.
Source data: MBO Partners Digital Nomad Report · Greece Digital Nomad Visa · Nomad List economic studies
— Why traditional marketing fails
01
Tourism boards are trained to think in arrivals. Fewer long-stay visitors generating more distributed economic value is a fundamentally different metric – and a better one.
02
Nomads don’t follow school holidays. Attracting them extends the season into the months when destinations most need revenue – without adding peak season pressure.
03
Nomad spending reaches the landlord, the local gym, the neighbourhood café, the pharmacy. It distributes rather than concentrating in tourist-facing businesses.
— What we do
Each tier is designed to be used independently or as part of a phased programme. Most destinations start with Discovery and build from there.
Discovery
£5,000 – £8,000 · 4–6 weeks
Most destinations guess at their nomad positioning. Discovery replaces the guesswork with a clear strategy, competitive landscape, and phased action plan built on how this audience actually makes decisions.
HUB
£10,000 – £15,000 · 6–10 weeks
A purpose-built microsite that answers every question a nomad has before committing to a destination. Practical, honest, and built to rank in search.
Amplification
£8,000 – £12,000 · 3–4 months
Amplification activates creators already living in your destination to produce honest content that actually moves decisions – seeded into the communities where nomads choose.
Retention
£3,000 – £5,000 · 4–6 weeks
Retention builds the community infrastructure that makes long-stay visitors feel connected on arrival – and turns them into the most effective marketing channel for the next wave.
— The audience we reach
People currently living as digital nomads worldwide – up from 15M in 2021
People actively planning to make the leap in the next two years
Hold higher education degrees — educated, high-earning, intentional spenders
Sightsaw speaks to remote workers and digital nomads in their mid-20s to mid-30s, earning well, travelling slowly, and actively deciding where to base themselves next. They research obsessively on Nomad List, Reddit, YouTube, and through trusted creators. They make decisions based on visa clarity, internet reliability, and cost of living – not marketing campaigns. That’s exactly the audience Sightsaw is built for.
— Proof of concept
To demonstrate what a Sightsaw Discovery produces, we applied the full methodology to Kazakhstan, a destination with genuine nomad potential that remains largely off the radar of the mainstream remote work community.
The study covered nomad opportunity scoring, competitive landscape analysis, a friction and barrier audit, and a phased action plan.
Request the full report during a Discovery conversation
Scope
Full Discovery-level strategy report
Methodology
Nomad opportunity scoring, competitive landscape, friction audit, positioning recommendation
Status
Region
Available
— Work with us
Tell us about your destination and what you are trying to achieve. We will come back to you within two working days, no obligation, no pitch deck.
Response
Within three working days
First call
30 minute conversation
Start point
Most clients begin with Discovery
We respond to every enquiry personally.
